linked in
Aug 07, 2018 | Post by: Jack Altschuler No Comments

What About Sales?

Reading time – 32 seconds; Viewing time – 1:09  .  .  .

Question: Is sales excellence a leadership issue? I don’t mean leading a sales team; I mean the actual sales meeting with a prospective new customer.

Answer: It certainly is.

The world is full of sales people with great technical knowledge of their products and services – you might call them “gear heads”. But let’s be clear: having product knowledge and technical expertise is just the ante to get into the game. It doesn’t set you apart from the competition or even connote value, because it’s just a feature.

Furthermore, no company has ever purchased from another company. It is human beings who buy from other human beings, and that’s the main point. If you’re to excel at sales, you must excel at interpersonal relationships, because it’s people who do the buying.

The key is that the interpersonal dynamic is critical both to leadership and to sales and in exactly the same ways. It’s all about influence, and that’s all about people.

And that’s why our program is called Sales Engagement.

Invite Jack to Speak!

Whether it's a keynote presentation for your annual meeting or the industry convention, or the workshop for your leadership team, Jack delivers actionable content that goes down easy and delivers great value. Check into the possitilities here.


Copyright 2024 by Jack Altschuler and Fully Alive Leadership. All rights reserved. Reproduction and sharing are encouraged, providing proper attribution is given.

What do you think?

Keep the conversation going by both adding your comments and by passing this along to three colleagues. That’s how we all improve.

Your email address will not be published. Required fields are marked *

Sign Up for Blog Email Alerts

* indicates required

twitter facebook linked in

  • Categories:
  • RSS Feed


    jacks schedule